Last updated: 02.03.2025

1. Introduction

Welcome to etaky.co.uk (“we”, “us”, or “our”). Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or make a purchase.

2. Information We Collect

We collect different types of personal data depending on how you interact with our website. This may include:

Information You Provide to Us

• Account Information – Name, email address, and encrypted password if you register an account.

• Order Information – Name, billing and shipping address, phone number, and order details.

• Payment Information – Payments are securely processed through Stripe and PayPal. We do not store payment details.

• Customer Support Information – Any data you provide when contacting us for support, such as your email and order details.

Information We Collect Automatically

• Device & Analytics Information – Google Analytics collects data on website interactions, including IP address, browser type, device details, and usage patterns.

• Transactional Information – When you make a purchase, we collect transaction details such as product information, purchase price, and date.

• Cookies & Tracking Technologies – Our site uses cookies and similar technologies to enhance user experience and analyse site performance. You can manage cookies through your browser settings.

3. How We Use Your Information

We use your personal data for the following purposes:

• To process and fulfil your orders – including payments, shipping, and order confirmations.

• To communicate with you – regarding purchases, enquiries, and support requests.

• To improve and personalise our website – through analytics and user behaviour tracking.

• To comply with legal obligations – such as fraud prevention and tax regulations.

4. Sharing Your Information

We do not sell or rent your personal data. However, we may share it with third parties when necessary:

• Payment Providers – Stripe,SumUp, PayPal securely process all payments.

• Shipping Services – Royal Mail, Evri handles the delivery of your orders.

• Hosting & Website Services – Our site is hosted on Hostinger and built with WordPress and WooCommerce.

• Forms & Contact Requests – We use WPForms for managing contact submissions.

• Analytics Providers – Google Analytics helps us understand user behaviour on our site.

5. Data Security

We implement reasonable security measures to protect your personal data. However, no system is completely secure. If you have concerns, please contact us.

6. Your Rights

Under UK data protection laws, you have the right to:

• Access your personal data.

• Request corrections to inaccurate data.

• Request deletion of your data.

• Opt out of marketing communications.

To exercise any of these rights, please contact us.

7. Cookies & Tracking Technologies

We use cookies to improve your browsing experience. Cookies help us analyse site traffic and customise content. You can manage cookies through your browser settings. For more details, visit www.allaboutcookies.org.

Most browsers automatically accept cookies, but you can modify your settings to decline them. Blocking cookies may affect your experience on our site.

We also use Google Analytics to track website activity. You can opt out of Google Analytics by visiting Google’s opt-out page.

8. Do Not Track

Our website does not change its data collection practices based on “Do Not Track” signals from browsers, as there is no widely accepted industry standard.

9. Retention of Personal Data

We retain personal data for as long as necessary to fulfil our services and comply with legal requirements. If you request deletion, we will remove your data unless required for security or legal reasons.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with an updated “Last updated” date.

11. Contact Us

If you have any questions or wish to exercise your data rights, please contact us.